Who says art doesn’t have a place in a sports arena? When the Bruins made it to the Stanley Cup Playoffs, the TD Garden team wanted to find a way to engage game-goers in an unexpected way: a mock art gallery. We worked with The Bruins to put together a hall of portraits for the players, which became one of TD Garden’s Hidden Hallways.
As a separate initiative, we partnered with The Sports Museum of New England to revamp one of their VIP lounges with historical photos from the Celtics and the Bruins. All the art initiatives we work on for TD Garden are take into account the arena’s marketing and innovation strategies, and illustrate the value of art in unexpected settings.
Sports and Entertainment
The Bruins, The Sports Museum of New England